1. Content is the most important: No matter how advanced the technology is, if the content is bad, digital signage will not succeed. Content should be clear and concise. Of course, if a customer sees an ad for Charmin paper towels while waiting for a Big Mac at McDonald's, this is also a failure.
2. Content should be vivid: Try to make the viewer remember the relevant content and not forget it after seeing it.
3. Position: If the screen is not in an eye-catching position (such as hanging 12 feet in the air), then people will not look at it.
4. Information update: The key to the success of a small-scale broadcast network is to push the right information to the right person at the right time. If you only change DVDs every month, you are going in the opposite direction. Similarly, if you can't simply update the price of product items through the network within 15 minutes, it means that there is a problem with this digital signage platform.
5. Closed-loop system is important: If you can't prove the operation of the advertisement, then you will not get much benefit from your digital signage. So pay attention to both the broadcast of the advertisement and the effect of the advertisement to form a virtuous closed-loop system.
6. Don't rely on manual updates: People make mistakes. So use the network to update the system remotely. Don't just play DVDs in a loop. Use the network to keep updating content.
7. Guiding employees are still a powerful sales tool: Although most people always notice the display first, employees with a subconscious desire to communicate will have a great impact on promoting the brand and company image. We must recognize this because the time of the billboard is limited after all.
8. Just the right sales: At the beginning of the article, we mentioned that the merchant's ads were blocked by users. They are looking for new places to advertise. And your store also has products of these merchant brands. So you can form a new partnership with them and do special promotions for their products in your network. This will be more effective and the cost will be lower than traditional advertising.
9. Don't go against the PC industry: Use industry standard equipment. Few MPEG players will not match PCs.
10. Plan ahead: Choose a suitable control system and make sure that the system can be continuously upgraded and updated to adapt to the continuous expansion of future business needs without having to replace the system as a whole every time it expands.
11. Network security is more important. The system can ensure the security of the media network. In every link of data transmission, from network administrator to player, different software and hardware encryption technologies are used to ensure the maximum security of the system, as shown in the figure. Comprehensive security protection avoids hackers and illegal intrusions, giving you peace of mind.
Post time: Nov-12-2024